Corporate social responsibility in Asia Essay Example | Topics and Well Written Essays - 2500 words

Corporate social responsibility in Asia - Essay Example By initiating education, environment and health care programs, the government has established an avenue that firms are now adopting. For example, in 2009 the Chinese government launched an expansive tree planting program and in response Chinese based firms established tree planting as part of their CSR initiatives. Another notable aspect that makes China maintain a strong business to business relationship is the support among various organizations that operate in China. For example, based on its effort to support small enterprises and conserve the environment, Wokai benefits from the support of Cathay Pacific Airways and Morrison & Foerster that provides financial and legal support respectively (Chen and Dean, 2007). One of the major challenges that faced China is the earlier cases of violation of human rights that created a negative image of the country business atmosphere. Major cases that created a negative image for the government was the use of prison labor in order to produce p rofitable products in the international market. In the area culture, Alan (2003) argues that the government has been noted to violate human rights by persecution of individuals who engaged in activities that threatened the control of the government. However, in its effort to create investors confidence, the Chinese government has engaged in dialogue with foreign countries on the matters of human rights. For example, in the past 5 years, the government has invited delegations from Britain, France, Australia and France to access the human right situation. The major country that has led in the ending of human rights violation in China is US. In their studies on the impact of human rights on business investors in china,... One of the major aspects that make Japan a country with business opportunities is the extensive use of CSR in the Japanese corporate management. As compared to Europe and the US where firms aims at attaining short-term returns for their shareholders, Japanese companies place high value to all the stakeholders including the customers, employees, shareholders and members of the community (Waldenberger, 2007). In this regard, majority of companies in Japan have established departments that deal with corporate social responsibilities. Yamaha Company, a Japanese based firm is one of the key companies that have initiated a strong CSR department. Through this department, the company initiated Yamaha Forest reforestation program in 2010. During the first phase of the program that took place in Sukabumi Regency, Yamaha Motor Company in collaboration with Yamaha Corporation planted approximately 115,110 trees. Other organizations that are engaged in the environmental conservation in Japan incl ude Japan International Cooperation Agency (JICA) and University of Kuningan among others.

Advertisement in India Essay Example | Topics and Well Written Essays - 500 words

Advertisement in India - Essay Example So McDonald’s decided to project itself as a food that caters for and addresses the needs of the â€Å"Indian† population. â€Å"McDonalds wanted to position itself as Indian and a promoter of family values and culture, as well as being comfortable and easy. Simultaneously, the brand wanted to communicate that, operationally, it was committed to maintaining a quality service, cleanliness and offering value for money† (Chaturvedi, n.d.). From the standpoint of marketing communications, McDonald’s directed its attention on developing a familiarity of the customers with its brand. McDonald’s did not use much of mass media like advertising on television in India until the start of the 21st century. Till then, the marketing efforts of McDonald’s paid emphasis on designing of the outlets, opening of new restaurants, and customization of its menus to the standards of Indian food. McDonald’s India primarily got success in India through strateg ic advertising meant to develop the customers’ familiarity with the brand as well as use of traditional Indian spices on the typical McDonald’s meals. Pepsi has always been popular in India and its popularity has only grown with the passage of time. Pepsi particularly realized the importance and influence of the Bollywood Film Industry on the people of India. Indians have a craze to follow their stars and celebrities in all aspects, so food was no exception as well. In numerous television advertisements of Pepsi that have been on-air from time to time, Pepsi has been using Indian superstars like Priyanka Chopra and Kareena Kapoor to promote its product. Not just this, Pepsi also has been closely examining the popular relationships of Indian superstars thinking that making the couples of actors from the Bollywood Film Industry act in its ads would have an even larger influence on the audiences and the idea actually worked. Another very important realization by Pepsi was the popularity of cricket among